When people talk about ageing, they usually talk about medical needs—medicines, mobility, doctor visits. But after years of building Companions and working closely with elders and their families, I can tell you this with certainty: Loneliness is the most common—and most underestimated—problem seniors face. I’ve met elders who are physically stable, financially secure, and medically monitored… yet deeply unhappy. Not because of illness—but because days pass without meaningful